Utilize this GWS 2024 Marketing Toolkit

To help effectively promote GWS 2024 and encourage your network to attend, here is a comprehensive marketing toolkit designed specifically for you. This toolkit includes key messaging/talking points, social media posts, an email template, an event boilerplate, a QR code for registration, an email signature, and video submission guidelines.

Our event hashtag is #GWS24.

Key Messaging/Talking Points

Event Overview:

  • GWS 2024 is the premier conference for talent mobility professionals, taking place from 22-25 October 2024 at the Gaylord National Resort & Convention Center in National Harbor, Maryland.
  • Attendees will gain insights into global talent mobility trends and industry innovations, acquiring actionable knowledge and fresh takeaways to enhance their work immediately.

Benefits for Attendees:

  • Innovative Learning: Access expert insights on critical topics like immigration, technology, AI integration, talent management, and more.
  • Valuable Networking: Connect with peers, industry leaders, and potential partners in a dynamic and interactive environment.
  • Growth and Development: Gain actionable strategies and fresh knowledge to enhance both personal and professional growth in the evolving field of talent mobility.

 Boilerplate

22-25 October 2024 | Gaylord National Resort & Convention Center, National Harbor, MD

GWS 2024 stands as the leading event for talent mobility professionals, marking WERC’s 60th anniversary with unparalleled opportunities for growth and connection. This year’s GWS features:

  • Expanded Educational Sessions: Gain in-depth knowledge and actionable strategies from industry experts.
  • Enhanced Networking: Connect with professionals and leaders from all over the world.
  • Innovative Insights: Explore cutting-edge solutions and technologies in our dynamic exhibit hall.

Be part of this landmark event where the future of talent mobility unfolds.

Register today: gws2024.org/registration

 QR Code

To make it easy for your network to register, include the following QR code in your communications:

Scan to Register

 Graphics

Add these to your website, social media posts, and corporate communications promoting the event. To download the graphics, simply click here

   

 Video Submission Request/Guidelines

We encourage you to submit a short video to promote GWS 2024 to prospective attendees.

What We’re Looking For:
  • A short, self-recorded video (up to two minutes) highlighting why you're attending GWS 2024.
  • Include a teaser, pose a question, or, if you are a speaker, emphasize the key benefits of attending your session. 
  • Speakers, clearly state your name, session title, and time. Exhibitors, clearly state your name, company, and booth number. Volunteers, clearly state your name, professional title, and company (if applicable)."
How We’ll Use Your Video:
  • Your video may be featured on the WERC website and shared across social media to promote attendance and engagement at GWS 2024.
  • We reserve the right to review and potentially edit your video as necessary.
Submission Guidelines:
  • You don’t need professional videography equipment. Smartphone or tablet videos are acceptable (iPhone, iPad, Android, etc.).
  • Film in landscape (horizontal) mode and avoid “selfie” videos. Place your device on a stable surface.
  • Speak clearly and ensure there is minimal background noise. A plain background wall or a well-lit room works best.
  • If filming outdoors, avoid windy conditions and ensure clear audio capture.
How to Submit:

Social Media

Promote GWS 2024 by posting on your social media channels. Be sure to link the GWS 2024 website to all posts. Feel free to customize the posts and use your “voice.” Consider having fun with your social posts by including emojis and hashtags!

Don’t forget to follow WERC on social media and tag us.

Social media tips:

  • Posts on your social media channels should generally be kept to fewer than 140 characters, including hyperlinks and hashtags.
  • Consider posting at high-trafficked times during the week to maximize your exposure. The optimal time to post is between 13:00 and 15:00, Monday through Thursday.

Hashtag:

  • Don't forget to use the hashtags #WERC #Talenteverywhere #GWS24 

Sample Posts:

Standard Posts:

  • [Company] is excited to exhibit at GWS 2024 this October! Join us from 22-25 October 2024 at the Gaylord National Resort in National Harbor, MD. We can’t wait to connect with you! gws2024.org/registration
  • We will be showcasing our latest innovations at booth [#] at GWS 2024, 22-25 October 2024. Stop by to see how we’re leading the way in talent mobility. Register today! gws2024.org/registration
  • Join [Company] at GWS 2024 from 22-25 October 2024 at the Gaylord National Resort. Register now to connect, learn, and grow with the best in the industry! gws2024.org/registration
  • Are you attending GWS 2024 this October? Visit us at booth [#] to discover our new services and solutions. We look forward to seeing you there! gws2024.org/registration
  • Don’t miss the opportunity to learn from and network with the leading minds in mobility at GWS 2024! Join us from 22-25 October 2024 in National Harbor, MD. gws2024.org/registration

Fun Posts with Emojis and Hashtags:

  • 🌎 Ready for GWS 2024? 🚀 Join us at the premier event for talent mobility professionals from 22-25 October 2024 at the Gaylord National Resort. Connect with leading experts and explore the latest trends in #TalentMobility. Register now! gws2024.org/registration #WERC #Talenteverywhere #GWS24 
  • 🗺️ Calling all HR leaders and mobility experts! 🌍 Unlock new strategies and insights at GWS 2024. Connect, learn, and grow with us this October! #WERC #Talenteverywhere #GWS24 
  • 🏢 Ready to transform your strategy? 🌐 Join us at GWS 2024 to discover cutting-edge insights and connect with industry pioneers. Secure your spot today and be part of the future of talent mobility! gws2024.org/registration #WERC #Talenteverywhere #GWS24 
  • 📢 Attention all talent mobility enthusiasts! 🌏 Get inspired by top speakers, engage in thought-provoking sessions, and expand your network at #GWS24. Register now and join the conversation! gws2024.org/registration #WERC #Talenteverywhere #GWS24 
  • 💼 Elevate your talent mobility game! 🛫 Join us at GWS 2024 to gain insights from industry leaders and find solutions to your biggest challenges. gws2024.org/registration #WERC #Talenteverywhere #GWS24 
  • 🌐 Uniting global minds for a brighter future! 🤝 Embrace the opportunity to connect with professionals at GWS 2024 and explore innovative approaches to talent mobility. Register now! gws2024.org/registration #WERC #Talenteverywhere #GWS24 

Standard Posts:

  • I’m thrilled to be speaking at #GWS 2024! Join me from 22-25 October 2024 at the Gaylord National Resort, MD. Don’t miss my session on [session topic]. Register now! gws2024.org/registration
  • Excited to connect with talent mobility professionals at #GWS 2024! I’ll be discussing [session topic] on [specific date and time]. Join us at GWS 2024 from 22-25 October 2024. gws2024.org/registration
  • Ready for #GWS 2024? Join me as I share insights on [session topic] and explore the future of talent mobility. See you in the National Harbor from 22-25 October 2024. gws2024.org/registration
  • Don’t miss my session on [session topic] at #GWS 2024! Join us at the Gaylord National Resort from 22-25 October 2024 to connect, learn, and grow. gws2024.org/registration

Fun Posts with Emojis and Hashtags:

  • 🌟 I’m speaking at GWS 2024! 🚀 Join me for a session on [session topic] and explore the latest trends in #TalentMobility. Register now and join me from 22-25 October 2024! gws2024.org/registration #GWS24 #TalentEverywhere #WERC
  • 🗣️ Excited to share my insights at GWS 2024! 🌍 Let’s discuss [session topic] and connect with experts in talent mobility. Join me this October! gws2024.org/registration #GWS24 #TalentEverywhere #WERC
  • 📢 Calling all talent mobility enthusiasts! 🌐 I’ll be at GWS 2024 discussing [session topic]. Don’t miss out—register today! gws2024.org/registration #GWS24 #TalentEverywhere #WERC
  • 💼 Join me at GWS 2024 as we delve into [session topic]! 🛫 Gain fresh insights and network with global leaders in talent mobility. See you from 22-25 October 2024! gws2024.org/registration #GWS24 #TalentEverywhere #WERC

Standard Posts:

  • [Company Name] is a proud sponsor of GWS 2024! Join us from 22-25 October 2024 at the Gaylord National Resort in National Harbor, MD. We look forward to connecting with you! gws2024.org/registration
  • We are sponsoring GWS 2024 this October! Visit us from 22-25 October 2024 to explore our latest innovations in talent mobility. Register now! gws2024.org/registration
  • Join [Company Name] at GWS 2024 from 22-25 October 2024 at the Gaylord National Resort. Let’s connect and discuss how we can advance talent mobility together. gws2024.org/registration
  • Are you attending GWS 2024 this October? Come meet our team and learn more about our services. We’re excited to see you there! gws2024.org/registration
  • Don’t miss out on GWS 2024! Join us from 22-25 October 2024 to network with industry leaders and explore new solutions in talent mobility. gws2024.org/registration

Fun Posts with Emojis and Hashtags:

  • 🌎 We’re sponsoring #GWS24! 🚀 Join us at the premier event for talent mobility professionals from 22-25 October 2024. Connect with experts and discover the latest trends in #TalentMobility. Register now! gws2024.org/registration #TalentEverywhere #WERC
  • 🗺️ Calling all HR leaders and mobility experts! 🌍 Join us at GWS 2024 to unlock new strategies and insights. We look forward to connecting with you this October! gws2024.org/registration #GWS24 #TalentEverywhere #WERC
  • 🏢 Proud to sponsor GWS 2024! 🌐 Let’s explore cutting-edge solutions and network with industry pioneers. Secure your spot today and be part of the future of talent mobility! gws2024.org/registration #GWS24 #TalentEverywhere #WERC
  • 📢 Excited to be at #GWS24! 🌏 Join us from 22-25 October 2024 for inspiring discussions and networking. gws2024.org/registration #GWS24 #TalentEverywhere #WERC
  • 💼 Elevate your talent mobility game at #GWS 2024! 🛫 Meet us in National Harbor to gain insights from industry leaders and find solutions to your challenges. gws2024.org/registration #GWS24 #TalentEverywhere #WERC

Standard Posts:

  • Excited to be part of the #GWS24 Planning Committee! Join us from 22-25 October 2024 at the Gaylord National Resort in National Harbor, MD. Let’s make this event a success together! gws2024.org/registration
  • Proud to contribute to the planning of #GWS24! This October, experience the premier event in talent mobility. Register now to join us from 22-25 October 2024! gws2024.org/registration
  • Join us at #GWS24 from 22-25 October 2024 at the Gaylord National Resort. As a member of the Planning Committee, I’m excited to help create an amazing experience for all attendees. gws2024.org/registration
  • As part of the #GWS24 Planning Committee, I invite you to join us in National Harbor from 22-25 October 2024. Let’s connect and learn together! gws2024.org/registration

Fun Posts with Emojis and Hashtags:

  • 🌟 Proud to be on the #GWS24 Planning Committee! 🚀 Join us from 22-25 October 2024 at the Gaylord National Resort to explore the future of talent mobility. Register now! gws2024.org/registration #GWS24 #TalentEverywhere #WERC
  • 🗺️ Helping to organize #GWS24! 🌍 Let’s make this year’s event the best yet. Join us this October and be part of the action gws2024.org/registration #GWS24 #TalentEverywhere #WERC 📢 Excited to shape #GWS24!
  • 🌏 Come join us from 22-25 October 2024 and discover what we have planned. Register today! gws2024.org/registration #GWS24 #TalentEverywhere #WERC
  • 💼 Ready to make an impact at #GWS24? 🛫 As a Planning Committee member, I’m thrilled to help bring this event to life. Join us at the National Harbor for an unforgettable experience! gws2024.org/registration #GWS24 #TalentEverywhere #WERC

The GWS 2024 schedule of sessions is now available. You can highlight/mention a few of them that you plan to attend or are excited about. Feel free to also call out other conference elements like advocacy day or the emerging leaders bootcamp.

This toolkit is designed to help you effectively promote GWS 2024 and encourage your network to attend. For more details and the latest updates, visit the GWS 2024 official website.